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Washington Post: Why Goldman Sachs suddenly wants to work for average people

"For 147 years, Goldman Sachs has been best known as a secretive, Wall Street dealmaker with the ear of the White House. It helps big institutions and billionaires bet on the markets, and large corporations raise money."

"What it hasn’t done — until now — is work closely with the average American. Now, the elite New York bank is jumping into the world of retail banking, launching GS Bank to offer high-yield online savings accounts for those with as little as $1."